Marketing Fundamentals Course

Marketing Fundamentals Course

Marketing Fundamentals Course

Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users .this workshop highlights the growing importance of marketing in organizations today. It will introduce you to the key principles of marketing and demonstrate how these can be applied to improve marketing effectiveness.

Course Outcome

Course Outcome

  •  Understand what marketing is and how it is different from sales
  • Build your marketing vocabulary and conceptual framework for marketing
  • Define what marketing's role in the organization is and why it matters
  • Know the elements of branding, why it is important and what makes a great brand
  • Be able to speak authoritatively about the elements of marketing and branding
  • Know a clear technique to create a brand architecture
  • Create a style guide to keep branding consistent across the organization
  • Conduct market research and understand why it is important to effective marketing campaigns
  • Create buyer personas and use them to their advantage

Build a customer journey from discovery to purchase .

Details and Syllabus

 During this training, we’ll present the following topics, why it’s important, and give you step-by-step instructions on how you can implement it in your work without spending a lot of money.

Course Syllabus


This marketing fundamentals course is suitable for anyone currently in or is about to take on or non-marketing people, a marketing role and who wants a full understanding of the marketing function. It is also suitable for those who do not directly have a marketing responsibility, but who you feel would benefit from a greater understanding of what marketing is all about.


Fees: 150 JD

Early bird discount: 20% 

Course duration: 15 hours 

  • Marketing Defined
  • Marketing's Role 
  • Branding
  • Brand Architecture 
  • Market Research 
  • Buyer Personas
  • Customer Journeys
  • Marketing strategy and segmentation
  • Marketing communication online & offline

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